{"id":136,"date":"2021-02-14T17:49:16","date_gmt":"2021-02-14T17:49:16","guid":{"rendered":"https:\/\/ev4erp.net\/blog\/?p=136"},"modified":"2021-02-16T18:32:04","modified_gmt":"2021-02-16T18:32:04","slug":"sector-retail","status":"publish","type":"post","link":"https:\/\/ev4erp.net\/blog\/general-2\/sector-retail\/","title":{"rendered":"Sector Retail y Eccomerce"},"content":{"rendered":"\n

<\/h1>\n\n\n\n

Actualmente, el sector Retail vive un momento de esplendor. El aumento del consumo y la concentraci\u00f3n del mercado, han hecho de catalizador para atraer inversiones.<\/p>\n\n\n\n

La subida de las ventas online<\/strong> ha hecho que cada vez m\u00e1s las peque\u00f1as empresas o tiendas del sector Retail vean en el eccomerce una salida a sus productos o una mejora que aporte grandes ingresos a sus cuentas.<\/p>\n\n\n\n

La pandemia ha tra\u00eddo consigo nuevos h\u00e1bitos de consumo que han afectado de lleno al sector Retail. Y es que, las compras del sector Retail en eccomerce han crecido de manera exponencial.<\/p>\n\n\n\n

Sector Retail :Aumento de ventas online<\/h2>\n\n\n\n

Como era de esperar el inicio del a\u00f1o ha tra\u00eddo consigo las esperadas rebajas de a\u00f1o nuevo y con ello, una vez m\u00e1s hemos podido comprobar como el n\u00famero de ventas online se disparaba, batiendo records de venta.<\/p>\n\n\n\n

Debemos contar con la preocupaci\u00f3n de las personas con la idea de evitar aglomeraciones y preservar su salud. Esto, ha hecho que sean millones las personas que han decidido hacer unas compras de rebajas telem\u00e1ticas, desde la seguridad de su hogar.<\/p>\n\n\n\n

De hecho, el porcentaje de consumidores espa\u00f1oles que compran online ha aumentado el 50% durante la Covid-19<\/strong> y las peque\u00f1as tiendas del sector Retail han evolucionado y se han unido a las nuevas tecnolog\u00edas apostando por ventas online y redes sociales.<\/p>\n\n\n\n

Uno de los puntos clave en esta reinvenci\u00f3n del sector Retail est\u00e1 siendo la inmediatez en la recepci\u00f3n del pedido. Podemos tener una prenda en nuestro armario en tan solo 24 horas tras realizar el pago, o incluso antes.<\/p>\n\n\n\n

Esto, hace que cada vez las personas sean m\u00e1s conscientes de lo valioso de su tiempo y como pueden dedicar ese tiempo extra para hacer otro tipo de actividades.<\/p>\n\n\n\n

Seg\u00fan los expertos: El consumidor espera una experiencia cercana a la inmediatez que aporta ir a la tienda en cualquier momento, por lo que agilizar procesos es vital para asegurar una buena experiencia\u00bb,<\/p>\n\n\n\n

Retos del Sector Retail<\/h2>\n\n\n\n

Dos son los retos inmersos en este sector de ventas:<\/p>\n\n\n\n

-La tecnolog\u00eda.<\/p>\n\n\n\n

-La log\u00edstica.<\/p>\n\n\n\n

No todas las personas cuentan ni con la tecnolog\u00eda ni con los conocimientos necesarios para implementar una eccomerce en sus negocios. Por eso, es importante apostar por profesionales<\/strong> que sean capaces tanto de adaptar su tienda a la era tecnol\u00f3gica, como a explicar claramente el proceso y los pasos que el propietario ha de llevar a cabo.<\/p>\n\n\n\n

En cuanto a la log\u00edstica, las empresas con gran madurez digital que ya llevan tiempo navegando por estos mares, han tenido que adaptar sus respuestas al creciente n\u00famero de pedidos. Lo que ha supuesto todo un reto.<\/p>\n\n\n\n

Tendencias en el sector Retail.<\/h2>\n\n\n\n

Tras la expansi\u00f3n del sector Retail en el a\u00f1o 2020 el a\u00f1o 2021 se presenta con unas tendencias firmes que te mostramos a continuaci\u00f3n:<\/p>\n\n\n\n

Cada cliente es \u00fanico:<\/h3>\n\n\n\n

-Personalizaci\u00f3n mediante segmentaci\u00f3n en Social Ads o incluso en la propia Home de tu p\u00e1gina. Esto, le proporcionara al cliente productos enfocados a sus \u00faltimas busquedas y le facilitar\u00e1 la compra de los mismos.<\/p>\n\n\n\n

Desarrollo de estrategias.<\/h3>\n\n\n\n

La competencia es desbordante. Por eso, desarrollar una estrategia de marketing resulta vital para posicionarse por encima de nuestros<\/p>\n\n\n\n

Posibles competidores y conseguir mayores ventas.<\/p>\n\n\n\n

Voz e imagen<\/h3>\n\n\n\n

El visual commerce y voice commerce seguir\u00e1n siendo importantes tendencias de e-commerce en 2021. Por eso es importante trabajar en el posicionamiento de im\u00e1genes que sean f\u00e1cilmente escane\u00e1bles por las tecnolog\u00edas lens.<\/p>\n\n\n\n

Amazon<\/h3>\n\n\n\n

El posicionamiento en Amazon(Alexa) y el desarrollo de skills, son los primeros pasos que los empresarios deber\u00e1n controlar para poder empezar a vender mediante voz.<\/p>\n\n\n\n

Criptomonedas<\/h3>\n\n\n\n

Las Criptomonedas han llegado para quedarse. Por eso, muchos ecommerce se est\u00e1n adelantando a la jugada e implementando estos m\u00e9todos de pago ya usado, por millones de personas.<\/p>\n\n\n\n

En ev4 somos un equipo de profesionales que pueden ayudarte a convertir tu negocio f\u00edsico, en un eccomerce rentable y de manera sencilla de gestionar.<\/strong><\/p>\n\n\n\n

Cons\u00faltanos<\/p>\n\n\n\n

Estaremos encantados de ayudarte.<\/p>\n","protected":false},"excerpt":{"rendered":"

Actualmente, el sector Retail vive un momento de esplendor. El aumento del consumo y la concentraci\u00f3n del mercado, han hecho de catalizador para atraer inversiones. La subida de las ventas online ha hecho que cada vez m\u00e1s las peque\u00f1as empresas o tiendas del sector Retail vean en el eccomerce una salida a sus productos o … <\/p>\n","protected":false},"author":2,"featured_media":137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[13],"tags":[34,38,33],"class_list":["post-136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-2","tag-eccomerce","tag-retail","tag-tiendaonline","grid-sizer"],"yoast_head":"\nSector Retail y Eccomerce - Blog | eV4<\/title>\n<meta name=\"description\" content=\"Miles de tiendas del sector Retail venen el eccomerce una salida a sus productos o una mejora que aporta grandes ingresos en sus cuentas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ev4erp.net\/blog\/general-2\/sector-retail\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sector Retail y Eccomerce - 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